Stopping the Spread of COVID-19

One of our clients, ACAMP, have designed and developed a respirator mask that is aimed at curbing the spread of COVID-19 in Canada. The Action A95 mask offers the same protection as the medical-approved N95 mask made by 3M.

Here are three short videos we produced for ACAMP that assist users in the correct procedures for assembly, cleaning and adjusting the mask.

How to assemble the Action A95 respirator mask.
How to clean the Action A95 respirator mask.
How to adjust the Action A95 respirator mask.

To keep up-to-date with all of our video production projects and video marketing work with our clients, please subscribe to our YouTube channel.

Thank you!

Video Marketing Trends for 2020

We have seen a dramatic growth in the use of video content over recent years. As we are all working our way out of the clutches of the COVID-19 pandemic we will see that 2020 will be no different. In fact, it will play an even bigger role as more and more organizations decide to operate remotely.

Benefits to Your Bottom Line

If you haven’t used video content in any of your marketing, now is the time to implement it. The popularity of video has risen along with the profitability of those organizations already maximizing its potential. Video leads to increased web traffic, lead generation and conversion rates. The stats speak for themselves as we see up to 90% of businesses using video and around 80% sharing video content through social media channels.

More Content

If you are already using video in your marketing, don’t stop. In fact, it’s time to create even more content. Brands are posting new videos to YouTube multiple times a week. It’s ok if you can’t reach this volume initially, but regular posting and sharing of your content on social media networks will result in more chances for your product/service to be seen and recognized. This is essential in a saturated market.

It is important, however, to maintain a high quality of content over quantity. It’s far better to have 5 highly finished videos than 50 sub-standard ones. You want to have viewer interest and retention as well as maintaining your brand messaging.

Do Your Research

Take a look at your competitors and assess what they are doing and putting out there. Don’t replicate their videos, look at ways you are different and build your content around that. Do some research and if you find that your niche is filled with similar videos, try to do something different to set you apart from your competition.

The frequency of which you post videos to YouTube, Facebook and LinkedIn is important but this doesn’t mean you should copy what they are doing.

Continuous Content

Depending on your brand, you might want to consider creating content that leaves the viewer waiting for more. This way you can build a series of videos such as demonstrations or how-to’s in a series that leave the viewer wanting to find out more. A series of videos will keep your audience engaged in the long term. The best way of doing this is to focus on a particular area of your business/operation and build a series around each one. Use the same format such as regular presenter(s), location, backgrounds, music and graphics etc. to build on the familiarity. For cost-effectiveness you can produce several of these at one time and then schedule the posting of them at regular intervals. This will ensure the quality and continuity of each video.

Silence is Golden

Nowadays it is commonplace for videos to have no sound as people are watching more videos with their audio muted on their device. This can be because they are watching late at night in bed, at their place of work, or sitting on public transit with no headphones. Your videos should be accessible to everyone, so if your videos have sound then maybe consider adding captions or titles on screen. Your key information can be reinforced with the use of animated text on screen. This is a creative way to deliver your message and keep the viewer engaged.

Cross-Platform Videos

There are so many video outlets available to marketers these days and choosing the right one for your brand message is daunting. You may find that you need to capitalize on the different audiences of each one and this brings with it the issue of formatting your videos to fit the constraints of each channel. For instance, Instagram uses square content for its main feed and vertical for IGTV and Instagram Stories. Facebook can use either 16×9 or square video, as can Twitter and LinkedIn. You will need to plan ahead and decide which works best for you and your marketing plan. You want your viewers to have the best experience no matter what device or platform they are viewing on.

Now is the time to ramp up your video marketing and position your organization for 2020 and beyond.

If you would like to arrange a free consultation on how we can help you with your video marketing needs, then call Andy Holt on 780-907-1445. This can be conducted via Skype, Zoom or a simple telephone call.

Visit our website for more information: www.asquaredcommunications.com

Please subscribe to our YouTube channel for regular examples of video content we produce for our clients.

Wednesday Wisdom

The Regular followers of our social media networks will already have seen our short videos containing positive and inspirational messages. We produce a ‘Monday Motivation’ and ‘Wednesdsay Wisdom’ video each week and circulate them around our various connected networks. We have received some positive reactions so it will be somethimg we continue to produce.

Here is the latest in the series of short videos…

Please take a minute to subscribe to our YouTube channel to keep up-to-date with all of our video productions.

https://www.youtube.com/c/asquaredcommunications

Video Marketing in a Post-COVID-19 World

The use of video marketing services were already booming before the pandemic. Video content was prevalent across all social platforms and websites. As the world settles in to the new normal of working from home, video marketing is about to be see a further increase in demand.

Staying Relevant

The overall effects of the coronavirus pandemic have been crippling to the global economy with many businesses struggling to stay afloat. Companies are searching for new ways to communicate with new and existing customers in an effort to increase sales.

The best way to achieve this is to harness digital marketing and effective video production services. The pandemic isn’t going away anytime soon, so we have to learn to adapt and live with its effects on the world.

For your brand to survive and maintain profitability, you need to find new and innovative marketing methods. However, your current client base may not be spending so you will have to target your marketing towards new customers. In the meantime, you could use video to show your existing customers how much they are valued and appreciated. This may entice them to spend sooner than later but also prevent them from being poached by other companies operating in the same industry as you.

Using video to boost your business ratings

We are confident that all forms of digital marketing will experience a boom in the post-Covid-19 world. It is video marketing that will see the most interest while people continue to work from home they will search for content that requires minimal effort to consume. Videos are easy to digest unlike written content. Not everybody has the concentration or patience to read a blog article right now. Let’s hope you have read this far at least. We will likely see a decrease in face-to-face, or in-person sales interactions. With this in mind, we can help you create custom videos that can be shared in live Zoom meetings to present your product or service to a potential customer or even existing ones.

Build a Video Marketing Strategy:

Keep your marketing videos short and interesting

The best way to capture the attention of a potential viewer and customer is to keep the length of your videos short and appealing. The best way to do this is to hire a professional video production company that has years of experience in this area. Your in-house creative communications team can work with the video production company to ensure the brand messaging is maintained and collaborate to produce a video that actually works for you.

Engage your audience

The goal when producing a video must be to engage your audience and captivate them. Creating videos that are made specifically for a particular client and their needs shows that you care and that you are a good listener.

Another option is to enlist the services of a video production company to produce an animated explainer video that will inform and educate its audience. This provides the potential customer with a valuable takeaway from viewing the video.

Strategic video storytelling as part of your marketing videos will create a connection between your audience and you. Follow a “we’re-all-in-this-together” approach towards your video production and this will convey a human approach that will in the end benefit your organization on so many levels.

Conclusion

Businesses can no longer expect to stay relevant without a digital marketing strategy in the post COVID-19 world. After all, who knows when the time will come around next, for us to gather for an event safely where you could employ and benefit from traditional marketing methods such as networking and sponsorship.

If you would like to arrange a free consultation on how we can help you with your video marketing needs in a post-Covid world, then call Andy Holt on 780-907-1445. This can be conducted via Skype, Zoom or a simple telephone call.

Visit our website for further information: www.asquaredcommunications.com

Video Marketing is More Powerful Than Ever

video production Edmonton, Calgary & Toronto
video-marketing-edmonton

Back when older generations witnessed the first colour printed ad, they were amazed. Brands that could afford to advertise in colour found their sales shooting through the roof. It wasn’t as much about the product they were selling, as much as it was the way in which they sold it.

Many years later when video marketing was introduced, brands were able to engage the viewer with substantial information while still being able to capture their attention. A very different medium to print advertising as it utilizes many different channels of communication to showcase your product or service.

The use of video today in marketing is endless. Videos are front and centre on a company’s website, landing page, social media, or even through emails in order to inform, educate or help generate sales.

The main reason why videos are more effective is that when we are able to see and process information with our eyes, it becomes that much easier to remember and retain it. This is why when colour printing was introduced, people found it that much more visually appealing and could retain the image in their minds for much longer.

Here are some of the top reasons as to why video marketing is now more powerful than ever:

Increased conversions and sales

Research has shown that video can increase conversions by up to 80%. When a potential customer lands on your website, having a video as an explainer holds their attention. Studies report that over 74% of people who watched a marketing video about a product went on ahead to buy it.

Greater ROI

Explainer videos have a greater return on investment as compared to other forms of marketing. While making videos are quite time-consuming, finding the perfect video agency to take care of your video services will ensure high-quality, professional-grade videos for your viewers to watch when they visit your web pages.

Trustworthy

Video marketing is a great way to gain the trust of your customer as it is a medium that engages the emotions of a customer more conversationally. YouTube is a perfect example of this. People today would rather click on their favourite YouTuber’s videos than purchase magazines with photographs of their favourite celebrities. Studies also show that over 57% of consumers believe that videos give them more confidence to purchase online.

Convenience

Smartphone use has exploded over the last few years, making video marketing all the more viable. Over 90% of people prefer to watch videos on their mobile phones, due to the sheer convenience it provides. You can sit and digest video content on your smartphone while sitting in the backseat of a cab, or even while having lunch at your desk. All because of the prevalence of video content across all platforms.

Social media share

Social media platforms are a great way to get your video seen by a wide spectrum of people. Videos are simply easy to resonate with, and this type of content is always more popular than others.

By combining a good script with even better execution and production value, you have created a video that will surely gain the attention of the viewer. A captivating video is much easier to share compared to written content.

Several social media users have no problems sharing a marketing video if they found it interesting. A good video is sure to generate interest in your brand than ever before. Video marketing is here to stay, and can only improve. This is why investing in a professional video production company to help you create the perfect video for maximum visibility makes total sense.

If you would like to arrange a free consultation on how we can help you with your video marketing needs, then call Andy Holt on 780-907-1445. This can be conducted via Skype, Zoom or a simple telephone call.

Video is everywhere and it’s no surprise why.

video production Edmonton, Calgary & Toronto

Video-Production-Edmonton-Company

Video messaging can, and should, be used across your business to collaborate, connect, and convert. These are some of our favourite examples across teams and industry use cases. Among video’s many benefits for business is the power to capture and hold attention, influence buying decisions, drive organic traffic, increase conversions, and grow revenue.

Consider this: 20% of people will read the text on a page, but 80% will watch a video.

One of the best parts is that there’s no one right way to use video messaging—it can, and should, be used across your business to collaborate, connect, and convert. As a video production company, we’ve seen first-hand how powerful video can be for engaging audiences. It connects on a more human level, delivers information in a way that we process faster and retain longer, and enables us to tell better stories while infusing emotion into our message.

Simply put, video is the next best thing to being there in person. So it should come as no surprise that its use in business is quickly growing beyond its traditional roots in marketing and training. Thanks to advancements in key technologies, we’re seeing the rise of interactive and personalized video, social video, public and private live streams, secure internal video sharing, and real-time video conferencing.

We’re also seeing the rise of personal video messaging—a simple way for anyone to capture and share short video messages that are more impactful than text-based emails but don’t require a live two-way conversation like phone calls or video conferences. In many ways, it’s the best of both worlds.

Whether it’s for onboarding new employees, sharing the latest executive message, or connecting with customers in a more personal way, the adoption of video messaging is growing exponentially as the tools to enable it to become more accessible. Here are some suggested uses for video in your organization…

Employee Communication and Collaboration

Share knowledge with team members by capturing new lessons learned and best practices in a simple format that others can learn from.

Use video to keep your teams engaged and up-to-date with company updates from leadership.

Create videos for your sales team on the specific resources that are available to support them and their conversations with customers.

Welcome new hires to your company by sending them an orientation video that welcomes them to the team and introduces them to their new work environment and colleagues.

Sales Team

Introduce yourself to new accounts with a short video.

Reduce meeting cancellation rates by sending a video message before your meeting to confirm the details and build a more human connection.

Connect with new leads following your events with a short video.

Marketing

This is the most common place to use video content. Videos can be used to educate your internal teams on why a new product or service is important and how they can help to promote it.

Improve the retention of your newsletter by recording and embedding custom videos to complement your email communications.

Use screen capture videos to share website updates with internal teams in a way that enables you to explain both the what and the why.

Harness the power of video to improve outreach to potential partners, sponsors, speakers, and attendees for your upcoming events.

Embed a promo video in campaign emails or landing pages to provide a high-level overview of your content.

Create short videos to solicit or provide feedback on product design, website design, and other creative assets.

Interactive

The use of interactive video is on the rise. Consider building custom interactive videos to engage viewers and potential clients that will help you better understand your audience. These can be complex solutions that include forms and surveys or very simple yes/no button clicks that take the viewer down different paths. Full analytics and lead generation can be provided by using this immersive video tool.

If you would like to arrange a free consultation on how we can help you with your video production needs, then call Andy Holt on 780-907-1445. This can be conducted via Skype, Zoom or a simple telephone call.

Visit our YouTube Channel to see examples of how clients are using video in different ways.