Video Marketing Trends for 2020

We have seen a dramatic growth in the use of video content over recent years. As we are all working our way out of the clutches of the COVID-19 pandemic we will see that 2020 will be no different. In fact, it will play an even bigger role as more and more organizations decide to operate remotely.

Benefits to Your Bottom Line

If you haven’t used video content in any of your marketing, now is the time to implement it. The popularity of video has risen along with the profitability of those organizations already maximizing its potential. Video leads to increased web traffic, lead generation and conversion rates. The stats speak for themselves as we see up to 90% of businesses using video and around 80% sharing video content through social media channels.

More Content

If you are already using video in your marketing, don’t stop. In fact, it’s time to create even more content. Brands are posting new videos to YouTube multiple times a week. It’s ok if you can’t reach this volume initially, but regular posting and sharing of your content on social media networks will result in more chances for your product/service to be seen and recognized. This is essential in a saturated market.

It is important, however, to maintain a high quality of content over quantity. It’s far better to have 5 highly finished videos than 50 sub-standard ones. You want to have viewer interest and retention as well as maintaining your brand messaging.

Do Your Research

Take a look at your competitors and assess what they are doing and putting out there. Don’t replicate their videos, look at ways you are different and build your content around that. Do some research and if you find that your niche is filled with similar videos, try to do something different to set you apart from your competition.

The frequency of which you post videos to YouTube, Facebook and LinkedIn is important but this doesn’t mean you should copy what they are doing.

Continuous Content

Depending on your brand, you might want to consider creating content that leaves the viewer waiting for more. This way you can build a series of videos such as demonstrations or how-to’s in a series that leave the viewer wanting to find out more. A series of videos will keep your audience engaged in the long term. The best way of doing this is to focus on a particular area of your business/operation and build a series around each one. Use the same format such as regular presenter(s), location, backgrounds, music and graphics etc. to build on the familiarity. For cost-effectiveness you can produce several of these at one time and then schedule the posting of them at regular intervals. This will ensure the quality and continuity of each video.

Silence is Golden

Nowadays it is commonplace for videos to have no sound as people are watching more videos with their audio muted on their device. This can be because they are watching late at night in bed, at their place of work, or sitting on public transit with no headphones. Your videos should be accessible to everyone, so if your videos have sound then maybe consider adding captions or titles on screen. Your key information can be reinforced with the use of animated text on screen. This is a creative way to deliver your message and keep the viewer engaged.

Cross-Platform Videos

There are so many video outlets available to marketers these days and choosing the right one for your brand message is daunting. You may find that you need to capitalize on the different audiences of each one and this brings with it the issue of formatting your videos to fit the constraints of each channel. For instance, Instagram uses square content for its main feed and vertical for IGTV and Instagram Stories. Facebook can use either 16×9 or square video, as can Twitter and LinkedIn. You will need to plan ahead and decide which works best for you and your marketing plan. You want your viewers to have the best experience no matter what device or platform they are viewing on.

Now is the time to ramp up your video marketing and position your organization for 2020 and beyond.

If you would like to arrange a free consultation on how we can help you with your video marketing needs, then call Andy Holt on 780-907-1445. This can be conducted via Skype, Zoom or a simple telephone call.

Visit our website for more information: www.asquaredcommunications.com

Please subscribe to our YouTube channel for regular examples of video content we produce for our clients.

Wednesday Wisdom

The Regular followers of our social media networks will already have seen our short videos containing positive and inspirational messages. We produce a ‘Monday Motivation’ and ‘Wednesdsay Wisdom’ video each week and circulate them around our various connected networks. We have received some positive reactions so it will be somethimg we continue to produce.

Here is the latest in the series of short videos…

Please take a minute to subscribe to our YouTube channel to keep up-to-date with all of our video productions.

https://www.youtube.com/c/asquaredcommunications

Video Marketing in a Post-COVID-19 World

The use of video marketing services were already booming before the pandemic. Video content was prevalent across all social platforms and websites. As the world settles in to the new normal of working from home, video marketing is about to be see a further increase in demand.

Staying Relevant

The overall effects of the coronavirus pandemic have been crippling to the global economy with many businesses struggling to stay afloat. Companies are searching for new ways to communicate with new and existing customers in an effort to increase sales.

The best way to achieve this is to harness digital marketing and effective video production services. The pandemic isn’t going away anytime soon, so we have to learn to adapt and live with its effects on the world.

For your brand to survive and maintain profitability, you need to find new and innovative marketing methods. However, your current client base may not be spending so you will have to target your marketing towards new customers. In the meantime, you could use video to show your existing customers how much they are valued and appreciated. This may entice them to spend sooner than later but also prevent them from being poached by other companies operating in the same industry as you.

Using video to boost your business ratings

We are confident that all forms of digital marketing will experience a boom in the post-Covid-19 world. It is video marketing that will see the most interest while people continue to work from home they will search for content that requires minimal effort to consume. Videos are easy to digest unlike written content. Not everybody has the concentration or patience to read a blog article right now. Let’s hope you have read this far at least. We will likely see a decrease in face-to-face, or in-person sales interactions. With this in mind, we can help you create custom videos that can be shared in live Zoom meetings to present your product or service to a potential customer or even existing ones.

Build a Video Marketing Strategy:

Keep your marketing videos short and interesting

The best way to capture the attention of a potential viewer and customer is to keep the length of your videos short and appealing. The best way to do this is to hire a professional video production company that has years of experience in this area. Your in-house creative communications team can work with the video production company to ensure the brand messaging is maintained and collaborate to produce a video that actually works for you.

Engage your audience

The goal when producing a video must be to engage your audience and captivate them. Creating videos that are made specifically for a particular client and their needs shows that you care and that you are a good listener.

Another option is to enlist the services of a video production company to produce an animated explainer video that will inform and educate its audience. This provides the potential customer with a valuable takeaway from viewing the video.

Strategic video storytelling as part of your marketing videos will create a connection between your audience and you. Follow a “we’re-all-in-this-together” approach towards your video production and this will convey a human approach that will in the end benefit your organization on so many levels.

Conclusion

Businesses can no longer expect to stay relevant without a digital marketing strategy in the post COVID-19 world. After all, who knows when the time will come around next, for us to gather for an event safely where you could employ and benefit from traditional marketing methods such as networking and sponsorship.

If you would like to arrange a free consultation on how we can help you with your video marketing needs in a post-Covid world, then call Andy Holt on 780-907-1445. This can be conducted via Skype, Zoom or a simple telephone call.

Visit our website for further information: www.asquaredcommunications.com