Video Marketing Trends for 2020

We have seen a dramatic growth in the use of video content over recent years. As we are all working our way out of the clutches of the COVID-19 pandemic we will see that 2020 will be no different. In fact, it will play an even bigger role as more and more organizations decide to operate remotely.

Benefits to Your Bottom Line

If you haven’t used video content in any of your marketing, now is the time to implement it. The popularity of video has risen along with the profitability of those organizations already maximizing its potential. Video leads to increased web traffic, lead generation and conversion rates. The stats speak for themselves as we see up to 90% of businesses using video and around 80% sharing video content through social media channels.

More Content

If you are already using video in your marketing, don’t stop. In fact, it’s time to create even more content. Brands are posting new videos to YouTube multiple times a week. It’s ok if you can’t reach this volume initially, but regular posting and sharing of your content on social media networks will result in more chances for your product/service to be seen and recognized. This is essential in a saturated market.

It is important, however, to maintain a high quality of content over quantity. It’s far better to have 5 highly finished videos than 50 sub-standard ones. You want to have viewer interest and retention as well as maintaining your brand messaging.

Do Your Research

Take a look at your competitors and assess what they are doing and putting out there. Don’t replicate their videos, look at ways you are different and build your content around that. Do some research and if you find that your niche is filled with similar videos, try to do something different to set you apart from your competition.

The frequency of which you post videos to YouTube, Facebook and LinkedIn is important but this doesn’t mean you should copy what they are doing.

Continuous Content

Depending on your brand, you might want to consider creating content that leaves the viewer waiting for more. This way you can build a series of videos such as demonstrations or how-to’s in a series that leave the viewer wanting to find out more. A series of videos will keep your audience engaged in the long term. The best way of doing this is to focus on a particular area of your business/operation and build a series around each one. Use the same format such as regular presenter(s), location, backgrounds, music and graphics etc. to build on the familiarity. For cost-effectiveness you can produce several of these at one time and then schedule the posting of them at regular intervals. This will ensure the quality and continuity of each video.

Silence is Golden

Nowadays it is commonplace for videos to have no sound as people are watching more videos with their audio muted on their device. This can be because they are watching late at night in bed, at their place of work, or sitting on public transit with no headphones. Your videos should be accessible to everyone, so if your videos have sound then maybe consider adding captions or titles on screen. Your key information can be reinforced with the use of animated text on screen. This is a creative way to deliver your message and keep the viewer engaged.

Cross-Platform Videos

There are so many video outlets available to marketers these days and choosing the right one for your brand message is daunting. You may find that you need to capitalize on the different audiences of each one and this brings with it the issue of formatting your videos to fit the constraints of each channel. For instance, Instagram uses square content for its main feed and vertical for IGTV and Instagram Stories. Facebook can use either 16×9 or square video, as can Twitter and LinkedIn. You will need to plan ahead and decide which works best for you and your marketing plan. You want your viewers to have the best experience no matter what device or platform they are viewing on.

Now is the time to ramp up your video marketing and position your organization for 2020 and beyond.

If you would like to arrange a free consultation on how we can help you with your video marketing needs, then call Andy Holt on 780-907-1445. This can be conducted via Skype, Zoom or a simple telephone call.

Visit our website for more information: www.asquaredcommunications.com

Please subscribe to our YouTube channel for regular examples of video content we produce for our clients.

Video is everywhere and it’s no surprise why.

video production Edmonton, Calgary & Toronto

Video-Production-Edmonton-Company

Video messaging can, and should, be used across your business to collaborate, connect, and convert. These are some of our favourite examples across teams and industry use cases. Among video’s many benefits for business is the power to capture and hold attention, influence buying decisions, drive organic traffic, increase conversions, and grow revenue.

Consider this: 20% of people will read the text on a page, but 80% will watch a video.

One of the best parts is that there’s no one right way to use video messaging—it can, and should, be used across your business to collaborate, connect, and convert. As a video production company, we’ve seen first-hand how powerful video can be for engaging audiences. It connects on a more human level, delivers information in a way that we process faster and retain longer, and enables us to tell better stories while infusing emotion into our message.

Simply put, video is the next best thing to being there in person. So it should come as no surprise that its use in business is quickly growing beyond its traditional roots in marketing and training. Thanks to advancements in key technologies, we’re seeing the rise of interactive and personalized video, social video, public and private live streams, secure internal video sharing, and real-time video conferencing.

We’re also seeing the rise of personal video messaging—a simple way for anyone to capture and share short video messages that are more impactful than text-based emails but don’t require a live two-way conversation like phone calls or video conferences. In many ways, it’s the best of both worlds.

Whether it’s for onboarding new employees, sharing the latest executive message, or connecting with customers in a more personal way, the adoption of video messaging is growing exponentially as the tools to enable it to become more accessible. Here are some suggested uses for video in your organization…

Employee Communication and Collaboration

Share knowledge with team members by capturing new lessons learned and best practices in a simple format that others can learn from.

Use video to keep your teams engaged and up-to-date with company updates from leadership.

Create videos for your sales team on the specific resources that are available to support them and their conversations with customers.

Welcome new hires to your company by sending them an orientation video that welcomes them to the team and introduces them to their new work environment and colleagues.

Sales Team

Introduce yourself to new accounts with a short video.

Reduce meeting cancellation rates by sending a video message before your meeting to confirm the details and build a more human connection.

Connect with new leads following your events with a short video.

Marketing

This is the most common place to use video content. Videos can be used to educate your internal teams on why a new product or service is important and how they can help to promote it.

Improve the retention of your newsletter by recording and embedding custom videos to complement your email communications.

Use screen capture videos to share website updates with internal teams in a way that enables you to explain both the what and the why.

Harness the power of video to improve outreach to potential partners, sponsors, speakers, and attendees for your upcoming events.

Embed a promo video in campaign emails or landing pages to provide a high-level overview of your content.

Create short videos to solicit or provide feedback on product design, website design, and other creative assets.

Interactive

The use of interactive video is on the rise. Consider building custom interactive videos to engage viewers and potential clients that will help you better understand your audience. These can be complex solutions that include forms and surveys or very simple yes/no button clicks that take the viewer down different paths. Full analytics and lead generation can be provided by using this immersive video tool.

If you would like to arrange a free consultation on how we can help you with your video production needs, then call Andy Holt on 780-907-1445. This can be conducted via Skype, Zoom or a simple telephone call.

Visit our YouTube Channel to see examples of how clients are using video in different ways.