Harnessing the Power of Online Video


Internet video content is booming, and thanks to advancing technology, access to online video has never been easier. A good example is the social media powerhouse of YouTube: at present there are over 500,000 hours of content hosted on their servers alone, of which around 4 billion hours of video are watched each month and the equivalent of three days of video are loaded every minute. Businesses are beginning to understand the huge benefits and are harnessing the power of online video every day. Multi-national corporate companies to ‘mom and pops’ have their own online TV and video networks.

Should you create video content as a part of your marketing and advertising plan? The answer is simple. And here are some reasons why:

Enhance your website. Video looks really cool on your website. Simply direct clients to your URL and immediately they can see an impressive high-definition quality video about your company. In less than 120 seconds, they have a taste of what you can offer them and why you are better than your competition. Video can captivate your audience and keep them on your site longer, generate sales leads and interest in your services.

Product demos. Video is the perfect way to capture how your product or service works. Potential clients will gain a better understanding of your company in just a few minutes. If your product or service is detailed you can create a short video overview to generate interest and provide a library of other videos that explain everything in more detail.

Education and training. ‘How-to’ videos are a great way to keep customers and staff informed of the developments in your organization. These could be product updates, a new service or even training on how to use a specific product. It’s also a perfect way to tell good news stories, creating your own positive press via the use of video is an excellent way to build morale internally and raise your profile in your industry sector.

Testimonials. For many years TV and radio advertising has been a great way to generate business. Local TV news and radio stations still remain powerful outlets to purchase time. But most businesses can’t always afford this luxury. This is where recording customer experiences are a great way to start advertising your business. When the project is complete, and your customers are satisfied, record their experience in the form of a brief testimonial and project profile. They will be happy to say how your business was better than your competitor or how you went the extra mile to ensure their satisfaction. The emotion of a personal testimonial can’t be captured in the written word so recording them on video is more effective.

Generate revenue. Let’s face it, we are all in business to make money. Major online video sites are constantly cutting deals with video content creators. They are looking for the next great thing to generate millions of hits on their sites so in they can charge advertisers or sell subscriptions. There is a trend that is slowly moving away from broadcast television. The internet has created a level playing field for aspiring actors, producers or singers. For example, via YouTube, you can allow them to place ads at the beginning or the bottom of your videos. The more hits that your video generates, the more they pay you. But you have to remember, you will need millions of hits to make a nice living from this.

Live webcasting. Live events like conferences, product demos/launches, grand openings and concerts can be shown live across the web with the option to have the video recorded and archived on the site for months. By promoting your event weeks in advance you can easily generate interest in the broadcast. Live webcasting is an affordable way to connect with a wider audience, it makes it easier for people to attend an event saving time and money. You have the option to offer your webcasts free of charge, or alternatively, charge a fee to access the online event. You can increase the interactivity of your webcast by accepting questions from the web audience via a chat room. This audience participation is a great way to engage with your online audience. For more information on live webcasting visit: http://www.asquared.tv

Sales support. For many years, sales teams have been armed with leave-behind materials like pamphlets, brochures and even a DVD video copy of your sales pitch. You can save time and money by having your sales team direct clients to your sales videos.

SEO (Search Engine Optimization). As soon as you upload your video to hosting sites like YouTube and Vimeo they give you an opportunity to add keywords in the video description for added search engine optimization. Nowadays, video is heavily integrated in the search criteria on the web, and this is probably the main reason to add video content on your site. If you immediately start creating content, posting it to your site and optimizing, you won’t see results right away. It takes time for the tags and keywords to populate the major search engines.

Social media. Your organization probably already has a social media presence. Maybe you have a Facebook page and a Twitter account, if so, these are cost-effective methods to promote your business by distributing links to all your online videos. Also, the more you publicize your videos via social media networks, the more hits you will get resulting in higher SEO rankings. Thanks to social media, video has rapidly become another tool necessary in the marketing world.

For more information visit our website: http://www.asquaredcommunications.com or call Andy on 780.907.1445 to discuss your video production requirements.