We were asked by Safe and Caring Schools and Communities to help give them a refresh of their identity. it’s always good to get the opportunity to design a new logo and branding identity. Working with a limited budget we began working on some ideas. Our new client agreed that their existing logo resembled something that would be associated with a super hero or a local minor soccer association. Here is what the old logo looked like…
As with any new logo design the process includes the exploration of many different ideas. We presented a shortlist of these to the client along with a rationale for each. The frontrunner and eventual winner was based around the mascot for the society – a Canadian Goose. ‘Niska’ is a Cree Indian word meaning “Canada Goose” and is the name of the ‘Safe and Caring’ mascot. We thought that bringing this into the logo would help with the overall branding. The lifestyle of the Canada Goose reflects the values of ‘Safe and Caring’, they live in flocks to support one another and take care of their young. ‘Safe and Caring’ believes that youth are the responsibility of every adult in the community.
Here is the final logo…
We adapted the logo for use on all their social media channels, created brochures, marketing materials and displays.
