Video Marketing is More Powerful Than Ever

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Back when older generations witnessed the first colour printed ad, they were amazed. Brands that could afford to advertise in colour found their sales shooting through the roof. It wasn’t as much about the product they were selling, as much as it was the way in which they sold it.

Many years later when video marketing was introduced, brands were able to engage the viewer with substantial information while still being able to capture their attention. A very different medium to print advertising as it utilizes many different channels of communication to showcase your product or service.

The use of video today in marketing is endless. Videos are front and centre on a company’s website, landing page, social media, or even through emails in order to inform, educate or help generate sales.

The main reason why videos are more effective is that when we are able to see and process information with our eyes, it becomes that much easier to remember and retain it. This is why when colour printing was introduced, people found it that much more visually appealing and could retain the image in their minds for much longer.

Here are some of the top reasons as to why video marketing is now more powerful than ever:

Increased conversions and sales

Research has shown that video can increase conversions by up to 80%. When a potential customer lands on your website, having a video as an explainer holds their attention. Studies report that over 74% of people who watched a marketing video about a product went on ahead to buy it.

Greater ROI

Explainer videos have a greater return on investment as compared to other forms of marketing. While making videos are quite time-consuming, finding the perfect video agency to take care of your video services will ensure high-quality, professional-grade videos for your viewers to watch when they visit your web pages.

Trustworthy

Video marketing is a great way to gain the trust of your customer as it is a medium that engages the emotions of a customer more conversationally. YouTube is a perfect example of this. People today would rather click on their favourite YouTuber’s videos than purchase magazines with photographs of their favourite celebrities. Studies also show that over 57% of consumers believe that videos give them more confidence to purchase online.

Convenience

Smartphone use has exploded over the last few years, making video marketing all the more viable. Over 90% of people prefer to watch videos on their mobile phones, due to the sheer convenience it provides. You can sit and digest video content on your smartphone while sitting in the backseat of a cab, or even while having lunch at your desk. All because of the prevalence of video content across all platforms.

Social media share

Social media platforms are a great way to get your video seen by a wide spectrum of people. Videos are simply easy to resonate with, and this type of content is always more popular than others.

By combining a good script with even better execution and production value, you have created a video that will surely gain the attention of the viewer. A captivating video is much easier to share compared to written content.

Several social media users have no problems sharing a marketing video if they found it interesting. A good video is sure to generate interest in your brand than ever before. Video marketing is here to stay, and can only improve. This is why investing in a professional video production company to help you create the perfect video for maximum visibility makes total sense.

If you would like to arrange a free consultation on how we can help you with your video marketing needs, then call Andy Holt on 780-907-1445. This can be conducted via Skype, Zoom or a simple telephone call.

Harnessing the Power of Online Video

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Internet video content is booming, and thanks to advancing technology, access to online video has never been easier. A good example is the social media powerhouse of YouTube: at present there are over 500,000 hours of content hosted on their servers alone, of which around 4 billion hours of video are watched each month and the equivalent of three days of video are loaded every minute. Businesses are beginning to understand the huge benefits and are harnessing the power of online video every day. Multi-national corporate companies to ‘mom and pops’ have their own online TV and video networks.

Should you create video content as a part of your marketing and advertising plan? The answer is simple. And here are some reasons why:

Enhance your website. Video looks really cool on your website. Simply direct clients to your URL and immediately they can see an impressive high-definition quality video about your company. In less than 120 seconds, they have a taste of what you can offer them and why you are better than your competition. Video can captivate your audience and keep them on your site longer, generate sales leads and interest in your services.

Product demos. Video is the perfect way to capture how your product or service works. Potential clients will gain a better understanding of your company in just a few minutes. If your product or service is detailed you can create a short video overview to generate interest and provide a library of other videos that explain everything in more detail.

Education and training. ‘How-to’ videos are a great way to keep customers and staff informed of the developments in your organization. These could be product updates, a new service or even training on how to use a specific product. It’s also a perfect way to tell good news stories, creating your own positive press via the use of video is an excellent way to build morale internally and raise your profile in your industry sector.

Testimonials. For many years TV and radio advertising has been a great way to generate business. Local TV news and radio stations still remain powerful outlets to purchase time. But most businesses can’t always afford this luxury. This is where recording customer experiences are a great way to start advertising your business. When the project is complete, and your customers are satisfied, record their experience in the form of a brief testimonial and project profile. They will be happy to say how your business was better than your competitor or how you went the extra mile to ensure their satisfaction. The emotion of a personal testimonial can’t be captured in the written word so recording them on video is more effective.

Generate revenue. Let’s face it, we are all in business to make money. Major online video sites are constantly cutting deals with video content creators. They are looking for the next great thing to generate millions of hits on their sites so in they can charge advertisers or sell subscriptions. There is a trend that is slowly moving away from broadcast television. The internet has created a level playing field for aspiring actors, producers or singers. For example, via YouTube, you can allow them to place ads at the beginning or the bottom of your videos. The more hits that your video generates, the more they pay you. But you have to remember, you will need millions of hits to make a nice living from this.

Live webcasting. Live events like conferences, product demos/launches, grand openings and concerts can be shown live across the web with the option to have the video recorded and archived on the site for months. By promoting your event weeks in advance you can easily generate interest in the broadcast. Live webcasting is an affordable way to connect with a wider audience, it makes it easier for people to attend an event saving time and money. You have the option to offer your webcasts free of charge, or alternatively, charge a fee to access the online event. You can increase the interactivity of your webcast by accepting questions from the web audience via a chat room. This audience participation is a great way to engage with your online audience. For more information on live webcasting visit: http://www.asquared.tv

Sales support. For many years, sales teams have been armed with leave-behind materials like pamphlets, brochures and even a DVD video copy of your sales pitch. You can save time and money by having your sales team direct clients to your sales videos.

SEO (Search Engine Optimization). As soon as you upload your video to hosting sites like YouTube and Vimeo they give you an opportunity to add keywords in the video description for added search engine optimization. Nowadays, video is heavily integrated in the search criteria on the web, and this is probably the main reason to add video content on your site. If you immediately start creating content, posting it to your site and optimizing, you won’t see results right away. It takes time for the tags and keywords to populate the major search engines.

Social media. Your organization probably already has a social media presence. Maybe you have a Facebook page and a Twitter account, if so, these are cost-effective methods to promote your business by distributing links to all your online videos. Also, the more you publicize your videos via social media networks, the more hits you will get resulting in higher SEO rankings. Thanks to social media, video has rapidly become another tool necessary in the marketing world.

For more information visit our website: http://www.asquaredcommunications.com or call Andy on 780.907.1445 to discuss your video production requirements.