Virtual Keynote Presentation

Recently we were contracted by 13 Ways Inc. to provide our live webcasting services for the purpose of streaming a live keynote presentation to a conference in Prince Edward Island.

Doug Griffiths, President & CEO of 13 Ways, was asked to speak at a conference in Prince Edward Island back in October. Because of Doug’s busy speaking schedule he was unable to attend in person. The solution was to webcast his presentation to the in-room audience at the venue. So, we set up a TV studio in Doug’s living room and live streamed his presentation.


Doug in ‘presenter mode’ from the comfort of his living room!



Conference attendees watching Doug’s keynote.

The presentation was a huge success and it enables Doug to take on more speaking engagements. It also reduces the cost for the conference organizers, eliminating travel and accommodation expenses. Conference attendees were also able to interact with Doug via the online chat function we provide with our live webcasting service.

The recording of the keynote presentation webcast can be viewed here:

PEI Webcast from A-Squared Communications on Vimeo.

Using Video to Inform Your Strategy

As marketers find more innovative ways to grab people’s attention, video has become a meaningful part of the strategic marketing conversation.

Video is no longer an ‘up-and-comin’ marketing tactic — it’s here, and it’s a powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects.

And the statistics show it’s working quite well. Did you know, for example, that including video on a landing page can increase conversion rates by 80%? Or that 92% of mobile video consumers share videos with others?

To learn more about how video marketing can help convert customers and increase interaction with your brand, check out the infographic below from Hyperfine Media. It breaks down 31 compelling video marketing statistics into five categories: conversion rates, video users, user interaction, spending, and content.


25 Amazing Video Marketing Statistics

Online Video

1. Videos increase people’s understanding of your product or service by 74%

2. YouTube is the number two search engine in the world

3. A third of all online activity is spent watching video

4. The average internet user is exposed to an average of 32.2 videos in a month

5. Every day 100 million internet users watch an online video

6. 50% of users watch business related videos on YouTube once a week

7. 75% of users visit the marketer’s website after viewing a video

8. 75% of executives watch work-related videos on business websites at least once a week

9. An average user spends 16 minutes 49 seconds watching online video ads every month

10. 80% of internet users remember the video ads they watch online

11. 26% of internet users look for more information after viewing a video ad

12. 22% of internet users visit the website named in a video ad they viewed

13. After visiting a video ad, 12% of viewers purchase the specific product featured in the ad

14. Website visitors are 64% more likely to buy a product on an online retail site after watching a video

15. Real estate listings with videos receive 403% more enquiries than those without videos

16. Click-through rates increase 2-3 times when marketers include a video in an email

17. Subscriber to lead conversation rates increase 51% when video is included in email marketing campaign

18. 80% of your online visitors will watch a video, while only 20% will actually read content in its entirety

19. Your website is 50 times more likely to appear on the first page of a search engine results page if it includes video

20. In 30 days, more video content is uploaded in 30 days than all three major U.S. T.V.  networks combined have created in 30 years

21. 90% of users say that seeing a video about a product is helpful in the decision process

22. 45.5% of internet users view at least one video online over the course of a month

23. 45% of viewers will stop watching a video after 1 minute & 60% by 2 minutes

24. 72 hours of video are uploaded to YouTube every minute

25. An introductory company email that includes a video receives an increase click-through rate by 96%